Overview: It trains students in brand building. Corporate commnications and management of communications related businesses. It provides students with an in-depth knowledge of the operation of communication processes in the business world and the theories and methods used to analyse the integrated marketing and communication systems.Students specilaslise in brand communications, media management and marketing research.
Modules: Marketing, media and communications, integrated marketing communications, managirial perspectives, understanding people.
Future prospects: Yout can pursue a career in brand management firms, advertising agencies, marketing research organisation, media oraganisation, public relations firms, design consultancies, sales, event and entertainment marketing and NGOs.
Institute: MICA, MIDI, SIMC